The fashion world without scandals is like the ocean without the hurricane, as a meal without spices, as a show without firework… What causes the noisiest collision in fashion circles? Are there any secret reasons behind? How can you distinguish the real scandal in the world of design from the pseudo-scandals, organized just for ads? Indeed, the real scandals, the difference in design opinions, the disagreement between the design concepts, are among the true motive force for advances in the world of the beauty. The public exchange of opinions between fashion models and photographers, fashion artists and journalists give green light for new ideas, forms and techniques.

One of the most spectacular scandals in the world of fashion are results of extravagant ideas or involuntary embarrassing in public places – shows and plays. When Naomi Campbell fall of the high platforms of her shoes on the catwalk, she “permitted” the fashion photographers to document the lack of underwear under her dress. Because of the violent protests in the Muslim community Karl Lagerfeld was forced to destroy an entire collection just because its models were embroidered with verses from the Koran. Similar drama appeared some years before with a collection of Donna Karan.

Many remember the scandal when shows of Armani and Versace were scheduled for one and the same time. The two great designers wanted to withdraw from each other audience, photographers and journalists. Yves Saint Laurent and Karl Lagerfeld have exchanged sharp words that had passed beyond the good taste. Most of the performances of the designer Alexander McQueen also play with the nerves and the conservatism of the puritans. Years ago, for example, he stood on nails the journalists, the venerable connoisseur of the exquisite taste, as well as the environmentalists by proposing in the role of accessories to his clothes carcasses of dead birds and bones of human skeletons. Subsequently, it appeared, that all the preliminary information about the show was just a bad rumour or arrogant marketing trick, as nothing like that appeared on the McQueen’ show.

However, the audience is always on the edge when McQueen will present a show. Many remembered McQueen’s show in London in September 1998 when he presented his collection spring-summer 1999. The nerves of the viewers were taut, as the key role was given to Amy Malnis – twenty-two years old model with amputated legs. She was just a decent showing remarkable corset made of leather, wearing special boots on both prostheses. Malnis was in a perfect shape: she was record holder in long jump and sprint on the Paraolympic Games for disabled in Atlanta, 1996. However, many journalists accused the designer in the search of effects.

Infamous response induced the sarcastic film “Prêt-a-porter” of Robert Altman. Do not forget the scandals, related with the majority of advertisements for Benetton… Even the famous French cosmetic leader L’Oreal became subject to criticism regarding the misapplication of the image of Penelope Cruz in a commercial photo of mascara. The list of fashion scandals could be prolonged, but the question would stay: are these scandals really important or just deserve public’s condescension?